Fashion

John Cardiel Park Raging To Yosemite

by editors on March 15, 2016

NorCal skate (and fixie) legend John Cardiel decided he’d ride from his home in SacTown, California and bring along the Official crew for the ride. Watching those beer’d up smokers hit the Old Priest Grade climb on touring bikes had us chuckling for minutes. For more on Cardiel’s Park Rager (which is currently sold out) click the link.

[Link: Official]

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Lumenus Clothing Lights You Up

by editors on October 29, 2015

The idea behind Lumenus LED illuminated smart clothing is to light you up when you’re on the road. But it also features a smartphone app that allow cyclist to customize the lighting and let the lights know exactly where you’re going (using some of the lights for automatic turn signals).

“As a commuter cyclist I have felt unsafe for years on the roads, especially during the early morning hours or after sunset. When the sun goes down, my guard has to come up,” said founder Jeremy Wall. “While reflective elements are essential, they require direct light to illuminate them which is often too late. Lumenus blends smart active lighting and 3M™ Scotchlite™ reflective, creating maximum visibility in all conditions. Existing safety gear just isn’t cool, so creating pieces that fit your lifestyle off the road, while saving your life on it, is at the heart of Lumenus.”

Wonder if they can add a blinding white flash for cars that get too close. That would be a quality feature. Lumenus is live on Kickstarter. Follow the jump for all the details.

[click to continue…]

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Smith’s Trans-Cascadia Life Beyond Walls

by editors on October 29, 2015

Smith riders Rosara Joseph, Sarah Rawley, and Liz Cunningham head out for a misty mountain hop near Oakridge, Oregon and get a little taste of  four days of timed downhills in the Trans-Cascadia Enduro. Looks like four days of amazing, no?

[Link: Smith]

 

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Spooky Socks For Haunted Fall Rides

by editors on October 6, 2015

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Sock Guy is loading up on Halloween flavor with some “super spooky socks” that will “send chills up your spine.” As you might expect, these socks (Thriller, Jack-O, Batty, Zombie, and Candy Corn) are in limited supply. Click the link for more info.

[Link: Sock Guy]

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POC Lights Up Some Clothing

by editors on September 15, 2015

Swedish helmet company POC has partnered with Light Flex Technology to develop cycling clothing that lights up.

Light Flex Technology uses its new printed light technology which can be incorporated into any wearable to increase visibility. The patented technology is lightweight, flexible, washable and easily integrated. Light Flex Technology offers design flexibly since it can be printed in complex shapes and does not compromise comfort or aesthetics.

Not to second guess POC, but if we were designing clothing that lit up we’d probably put the lights on the outlines of the rider so people know what’s ahead of them. This floating blue dot on the cyclist’s lower back seems like it might confuse drivers more than alerting them. For the official word from POC, please follow the jump. [click to continue…]

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Fox’s New All Mountain/Trail Collection

by editors on April 2, 2015

What better way to check out Fox’s new All Mountain/Trail Collection than throwing it on Cam McCaul and Kirt Voreis and letting them rip their way through a couple trails.

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Patagonia’s Worn Wear Fixes Your Stuff

by editors on April 1, 2015

Here’s some decidedly not April Fools news. Patagonia is kicking off their Worn Wear Mobile Tour tomorrow April 2, 2015 in Ventura, California. They’re taking members of their Reno, Nevada warehouse repair staff on the road to fix your stuff for you for FREE.

The Worn Wear Wagon is a one-of-a-kind custom vehicle, created by artist/surfer Jay Nelson. The solar-powered camper shell is made from redwood salvaged from giant wine barrels and mounted on a ’91 Dodge Cummins fueled by biodiesel. The mobile repair shop, complete with an Industrial Juki sewing machine, will be open to anyone who brings in a garment, regardless of brand. The tour will aim to educate visitors about the philosophy behind Patagonia’s Worn Wear program, in addition to offering up some fun with food, drinks and live music.

If you have some gear that needs repairing follow the jump for a complete schedule of where the Worn Wear Wagon will be, and when. [click to continue…]

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Cav’s New Oakley Jawbreakers Crush

by editors on March 31, 2015

Oakley Jawbreaker Oo9290-10 Polblack-Prizmroad
Click the image for full-size view

Velonews’ Logan VonBokel got his hands on some of Mark Carvendish’s new Oakley’s Jawbreakers and they look epic. A nice reworking of the original Oakley Eyeshades with a tech upgrade from the future.

“Sunglasses,” doesn’t seem do the Jawbreaker design justice. The sheer size and its features make “sport shield,” a more apt descriptor. So let’s discuss the size of the Jawbreakers. They’re some of the largest, if not the largest, sunglasses I’ve tested. Something everyone I rode with also noted. A couple of friends remarked that the Jawbreakers look like something a baseball player from the 1990s might wear.

Or, maybe, a cyclist from the 2020s. . . can’t wait to try these bombastic face covers out. The bigger the better! The new Jawbreakers go on sale April 15, 2015 and will retail for $200.

[Link: VeloNews] [click to continue…]

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Sock Doping 101: Add Class To Your Kick

by editors on March 4, 2015

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Once you start paying attention to your ankle wear it’s hard to go back to basics. Suddenly that plain black pair of team socks you’ve been wearing overtime looks a bit boring when you head out for a ride. Take a tip from the world of cyclocross racing and show some individual style with a stylish pair of socks.

While you may be able to pick up a bright pair from your LBS—and we encourage you to do so—when you want a truly special pair you may have to search a little harder. We’re making it easy for you with our favorite picks from The Athletic, Ten Speed Hero, Sock Guy, injinji, and Stance below the jump. [click to continue…]

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Ten Speed Hero’s New Resort Collection

by editors on March 2, 2015

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Before running out and grabbing a new kit with your favorite sponsors’ logos plastered all over it, please take a minute to cruise the newest offerings from the Chicago based Ten Speed Hero crew.

Their new mens’ and women’s resort collection (which includes the Sherbet Fade shown above), knocked our socks off. To see more of exactly what we’re talking about follow the jump. [click to continue…]

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