Heard about the Belgian Waffle Ride and wondered what it is all about? Wonder no longer. Just click play and watch the pain roll right out. You’ll be left dumbfounded and drooling, much like the warriors who complete this 135+ mile ride each year.
Most of all you’ll understand exactly why the Belgian Waffle Ride has become the most unique cycling event in North America. If you’re inspired by this, and how could you not be, there are still four spots for the April 24, 2016 event. Click here to register.
Going to the Sea Otter Classic this weekend? Well, if you are, Brooks would like to invite you to ride with them at 11 AM on Friday, April 15, 2016 on their On The Rivet Ride, a two hour “mixed terrain ride.” Just bring your bike (cross or road will work), helmet, and the rest of the stuff you need for ride and meet up at the Brooks booth (135).
Castelli sponsored athlete and author Rebecca Rusch will be on hand to sign autographs, slap high fives and see us off on the ride. Rumor has it she will be raffling off a signed Castelli Jersey, as well as a signed BROOKS jersey.
Brooks promises that the ride will be at a conversational pace with no dropping. And, if you get there early they’ll have a limited number of C13 saddles for you to demo on the ride. If you’re the kind of cyclist that requires an invitation to join a group ride, then consider this your invitation.
Tired of using rocks, sticks, and trash to prop your bike up for those perfect Instagram moments only to have to spend hours Photoshopping them out later? Pure Fix bicycles announces today (April 1, 2016) their all new No-See-Stand using “clear-shadow technology.” The invisible kickstand holds you bike up perfectly and delivers “Instagram gold” every time. The stand is being offered today for the introductory price of $12.99. Click the link for more info.
Don’t worry about weighing your helmet any longer. Rudy Project has announced today )(April 1, 2016) a helmet that will actually take 20 grams off your total weight on the road. It’s called the Wing57 Anti-Grav.
While the new Wing57 Anti-Grav technically still has a mass of 300 grams, Rudy Project’s findings enabled engineers to inject gravity repelling particles into the helmet structure. The result is a net weight of negative 20 grams here on Earth, not enough to uncomfortably tug on the chin strap, but enough that users must ensure their helmet is securely stored when not in use.
For the official word from Rudy Project, please follow the jump.
If you’ve ever wondered why some frames are just magical, a new documentary by Canadian documentarian Tony Girardin will help explain it all. Marinoni: The Fire In The Frame is a bio doc on cycling icon Giuseppe Marinoni — his life, his life work, and his quest to break the 70+ hour record.
MARINONI: The Fire in the Frame is a fascinating look at a craftsman who still works in the traditional and time honored trade of frame builder, but more importantly, it’s a story of passion and perseverance which confirms that every person’s reach can exceed their grasp, no matter their age. . . The film also reveals the man-of-steel’s sensitive side when he reunites with one of Canada’s greatest cyclist, Jocelyn Lovell, whose career ended when he was hit by a truck and paralyzed during a training ride. Marinoni built Lovell’s Commonwealth Games record-setting track bike, and now that Lovell has returned it to him as a show of gratitude, decided that he would use this bike in his world record attempt.
Not to give anything away, but anyone who likes bikes will love this film and more importantly Marinoni himself. Marinoni: The Fire In The Frame opens today (April 1, 2016) in New York City and will show in Los Angeles on April 15, 2016. For more info, please follow the jump. [click to continue…]
Former Bicycling Magazine Editor-In-Chief Peter Flax delivers one of the most intriguing cycling stories we’ve read in a while. Yes, the post includes that boring doping topic, but it also blends in mystery, art, crime, fashion, masters racing, and Strava KOMs. What more can you ask for in a cycling story, really? Here’s the kicker from Cyclingtips.com:
What do a plea deal in federal court, a SoCal Strava legend, urban street crits, and $400 bib shorts have in common? All of them swirl around a rider who likes to call himself Thorfinn-Sassquatch. Here are 13 ways of looking at his strange story.
In an email sent out to all members today (Friday, March 18, 2016) USA Cycling outlined a hack that had reportedly breached the organization’s website two days ago compromising the security of critical member information.
USA Cycling learned two days ago of a data security incident within USA Cycling’s IT systems that could include some personal information associated with online accounts, including names, mailing addresses, email addresses, dates of birth, emergency contacts, and USA Cycling passwords. It does NOT include any drivers’ license or state ID numbers, credit card numbers, bank account numbers, Social Security numbers, or medical or health insurance information, as we do not store such information.
In other words, every bit of info they had on us is likely out there. Had they stored info like credit cards numbers, it would be gone as well. In the email USA Cycling provided a link requiring that memberschange their passwords before getting access to the site again. Then, those links got so overloaded that the system no longer function. Finally, by 7:45 PM EDT they were able to get the password changing system back in working order. They also encouraged users who may have used the same passwords on other sites or services to change those passwords as well. Thanks, USAC!
For the official word from USA Cycling, please follow the jump.
Pear Sports, makers of the popular in-ear coaching app for iOS devices, is jumping outside the Apple family with a new app designed exclusively for owners of Samsung devices like the the Gear 2 smartwatch as well as the Galaxy S6 edge+ and Note 5.
Pear’s fitness app mixes in-ear audio coaching programs from leading fitness trainers with a user’s real-time performance metrics to create customized training programs for athletes of all types. Galaxy owners will now have access to their cycling training programs (and other sports that none of us have time for).
“Our goal is always to create a unique fitness option for users through world-class training,” says Simon Sollberger, senior vice president of design at Pear. “Teaming up with a leading electronics company like Samsung is going to elevate that idea exponentially by exposing PEAR to millions of Americans hungry for better workout routines.”
The Pear app is free but customized coaching for their specific interest is extra. Programs range in price from $1 to $30 or can be subscribed to for $4 a month. For a limited time, Galaxy users will receive a three month subscription free, including unlimited access to all of Pear’s custom workouts.
The Utah-based cult carbon bicycle accessories manufacture Enve has been snapped up by global sporting goods giant Amer Sport for $50 million, according to story on Bicycle Retailer.
“The acquisition accelerates Amer Sports’ cycling business especially in the United States and provides further expansion opportunities internationally. Enve brings capabilities in carbon technology, and it offers operational scale and synergy benefits complementing Amer Sports’ cycling category,” the company said.
Nice exit, Evne. The brand will be lumped in with Amer Sport’s portfolio that already includes: Mavic, Wilson, Salomon, Atomic, Arc’teryx, Suunto, Precor, DeMarini, and Louisville Slugger. More evidence suggesting that sales and technology are much easier to buy than to build.
Cervélo Cycles is joining the world famous Belgian Waffle Ride as the event’s title sponsor for the next two years. The event which kicks on in Escondido, California the weekend of April 23-24, 2016.
“Cervélo shares our vision of innovating and creating something special and unique from what’s out there, making it a natural partnership in the evolution of the Belgian Waffle Ride,” says Michael Marckx, CEO of Monuments of Cycling and BWR creator. “The BWR is an homage to the hardest one-day races in the world, with a few unexpected surprises that make our riders return for more. With Cervélo by our side and the C Series under us, we are excited to create a bigger, better, and more Belgian-er experience for everyone involved.”
For the official word from event founders Monuments of Cycling, please follow the jump, or click here to register for one of the most arduous, unique cycling events in North America.
In an email sent out to all members today (Friday, March 18, 2016) USA Cycling outlined a hack that had reportedly breached the organization’s website two days ago compromising the security of critical member information.
The Utah-based cult carbon bicycle accessories manufacture Enve has been snapped up by global sporting goods giant Amer Sport for $50 million, according to story on 
