editors

Velocio Sells Out To SRAM

by editors on March 9, 2022

Velocio is not a company we’ve followed closely over the years, other than to say they make our favorite riding vest: one that fits well, packs up small, and has perfectly sized pockets. They also make cool women’s bibs. If you’re unaware, check them out. But today (March 9, 2022) the company announced that they have sold their business to the Chicago-based cycling giant SRAM.

Here’s Velocio’s explanation:

What’s exciting is that we’ll now have SRAM’s backing for more independent product design and development, including a still bigger push towards sustainability in our product offerings and how we deliver them. We’ll also have SRAM’s reach into racing and teams as well as their insights into global distribution and retail support. If the burden of a growing business is to grow ever further, there are few partners more suited for that future in the cycling industry than SRAM.

And they’re right, but for us buyouts are always a big bowl of sweet and sour soup. We’re happy for the founders on a great exit, yet saddened by more consolidation in the cycling business. Founders are always optimistic about their new opportunities under a bigger umbrella, but rarely do they end up with much more than the same corporate decision tree that forces “efficiencies” and increased margins, and reduced costs. And that’s never good for product.

For the rest of the Velocio sale statement, please click the link.

[Link: Velocio]

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Etnies Clipless MTB Shoe Not Super Ugly

by editors on February 25, 2022

Obviously, fashion has it’s place in cycling and things do occasionally need to look a certain way in spite of the functional aspects of the gear. We’ve mentioned before that most MTB shoes are uglier than dog vomit, but sometimes there is a shoe that looks like it was designed with more input than “make it look like a skate shoe, dude!” 

While the new etnies Camber CL MTB is certainly from the ‘sloppy skate shoe’ school of MTB footwear design, it features a bit of tech that makes it a nice option for the baggy shorts crew (who like riding clips) including:

  • Nylon clipless pedal shank optimized for pedaling efficiency and off bike walkability
  • Pro Foam 1 molded PU footbed
  • Exo-Shield upper, lightweight, breathable, and protection where it’s needed

The Camber costs $185.99 and is available on the etnies website. For all the official details click the link.

[Link: etnies]

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Over The Hump Winter Series Kicks Off

by editors on January 6, 2022

Orange County, California’s Over The Hump Mountain Bike racing series is launching their 2022 Winter Series on Saturday, January 8, 2022 at Lakeview Park at Irvine Lake, Santiago Canyon. Gates open at 8 AM for all the detail, please click the link.

[Link: Over The Hump]

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BWR Names Gravel’s Largest Prize Purse

by editors on January 6, 2022

San Diego, California’s world famous Belgian Waffle Ride today announced that their 2022 race will have super boosted prize purse.

. . . the prize purse for the BWR CA on April 30, 2022 will be the largest ever for a gravel race with over $50,000 in cash and prizes being distributed between the top five men and women, inclusive of a $5,000 purse and prizes for the top three junior riders, 18 and under, who compete in the Waffle. The BWR CA is the first stop of the 2022 Quadrupel Crown of Gravel Series, which will feature its own soon to be announced prize purse for the top four male and female riders with the lowest cumulative times for the four-race series. The Quad includes the Hell of the North, South, East and (Mid) West.

For all the official details, please follow the jump.

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Kick Off 2022 With Quick ‘n Dirty MTB

by editors on December 26, 2021

Kick of 2022 with SoCal mountain bike racing at beautiful Lake Hodges in Escondido, California with the Quick ‘n Dirty Winter Throwdown. Racing goes down January 22, 2022. Kids’ race begins at 8:30 AM, adults at 9:30. Click the link for all the details.

[Link: Quick ‘n Dirty]

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Santa Cross Is Back at Lake Casitas

by editors on December 16, 2021

Used to love doing SoCal Cross races, but that was way back when the races were actually in SoCal. Now, they’re so far North that we’ve lost the drive to get to them. But please, don’t let us stop you from getting out and racing the 2021 Santa Cross in Ventura, California December 18-19, 2021. For more info, please click the link.

[Link: SoCal Cross]

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Fillmore: The Best Tubeless Valves EVER!

by editors on November 4, 2021

We were just dealing with messed up old valve stems on our MTB today, thinking what a nightmare it was going to be to replace the valves just so we could get some air into the tire.Then we saw this story on Vital MTB on the Reserve Fillmore valve stems and it was like a divine revelation. We already ordered a pair ($50 for two, ouch). You can, too, Right here. Then maybe we can figure out how to “inject the sealant” through the valve. Haven’t really figured out that part of the equation yet. But we’ll let you know.

[Link: Vital MTB]

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BWR Partners With Specialized

by editors on September 8, 2021

The producers of the Belgian Waffle Ride series of gravel racing events announced today that they have signed on Specialized as their official bicycle and bicycle fitting technology partner for the Belgian Waffle Ride in Lawrence, Kansas October 29-31, 2021.

For the first time, Monuments of Cycling is bringing its iconic form of racing to Kansas, where a vibrant cycling culture anxiously awaits this new spectacle to be known as The Hell of the Mid-West. Now with Specialized onboard, the BWR KS promises a deep field and exciting support from the leading bicycle brand. The BWR, which is celebrating 10 years in 2021, will provide professional and amateur cyclists alike the opportunity to ride the most coveted roads, punctuated by dozens of off-road sectors over a 111-mile route throughout the northeast region of Kansas, giving the event its unique complexion.

For the official word from Monuents of Cycling, please follow the jump.

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Specialized Is Out at Mike’s Bikes

by editors on September 7, 2021

When Mike’s Bikes the “small chain” of 12 bicycling stores in Northern California was sold to the Pon Group in August many wondered what would happen to their deal with Specialized, seeing as the Pon Group is the parent company of Santa Cruz, Cervelo, Gazelle, and Focus, among others. Well, wonder no more. In an letter to Northern California cyclists, Specialized announced today (September 7, 2021) that their product will no longer be sold at Mike’s Bikes, saying:

. . . Mike’s Bikes has provided first-rate service to Specialized riders for the past 23 years. They’ve been a great partner, but our relationship with them has ended as they undergo new ownership by a European Cycling company. . . We’re working quickly to ensure that Specialized riders in Northern California not only remain supported but that their experience is better than it’s ever been before. We’re continuing to improve on online experience so you can shop with us how you’d like.

It couldn’t have happened to a nicer brand. Kind of fun to see Specialized getting the sharp end of the business stick every once in a while. But hey, now that Specialized has done everything they can to squeeze small bike retailers out of business, they’re kinda left with selling direct online. All we can say is, welcome to Canyon country, Specialized! Hope it all goes well for you, because, like most, we absolutely love your shoes!

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SoCal’s Quick n’ Dirty Filthy 50 Is Back

by editors on August 4, 2021

The best costume party mountain bike race in the west is coming back to Southern California this October as the Quick n’ Dirty Filthy 50 returns on October 30, 2021 for its seventh race at the San Dieguito River Park and Black Mountain Park. Here’s the word from the crew:

We’re bringing back everything you love in an MTB race all wrapped up in a Halloween theme that’s fun for the whole family. . . Fun, challenging endurance course – yep! We’ve even got 2 distances! . . Kids race – you bet! Bring the groms and we have a special course for all abilities. . . Big time party in our expo area all day? You know it! Prizes, give aways and all kinds of stoke from the biggest names in the industry. . . Great food, groovy tunes all day and Sierra Nevada will be on hand as the sponsor of the costume contest to honor those that are most into the Halloween vibe. Race in it or party in it after, either way we want to see your fun self in costume at the ride! . . . Oh yeah, and there’s a big fat $5K cash purse with equal pay for the men and women expert categories thanks to TEAM BOOMBABY!

If you want to ride it or race it you better sign up now because it will sell out.

[Link: Quick n’ Dirty]

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