Pocket Outdoor Media, the umbrella company that owns VeloNews, Backpacker, SKI, Climbing, and many other media properties, (we wrote all about them here) announced today (February 22, 20121) the purchase of Outside, parent company of Outside Magazine, Outside TV, Peloton Magazine and the rest from owner Larry Burke for an undisclosed sum, according to a story on Pocket Media’s SNews.com.
“Adding these businesses to our portfolio and rebranding Pocket is a transformative moment for us,” says Robin Thurston, CEO of the all-new Outside. “Together with our other category-leading properties—SKI, Yoga Journal, Backpacker, Trail Runner, VeloNews, Climbing, Warren Miller Entertainment, Roll Massif, FinisherPix, SNEWS, and more—these brands make our new company the world’s leading creator of active living content, experiences, travel, and services. We now deliver content to almost every home in America across every platform, screen, and device.”
Is consolidation good? When it keeps your favorite brand alive it may be. And with this purchase, the newly renamed Outside seems to have saved a bundle of brands from certain death. So, yay, Outside!
[Link: SNews.com]
