Blackburn (the cycling accessories company) has a new film they’d like you to see about some adventure bike camping titled Roll With It. It features the set up for a joke: a photographer, a musician, an artist, a food blogger, and an ecologist hit the road on bikes. The film is the rest of the story.
“Camping by bike is an adventure everyone can experience without over complicating it.” says, Robin Sansom, Blackburn’s brand manager. “This film, at the core, is about the unexpected rituals strangers have when they embark on a bike and camp adventure together. We look forward to bringing this to communities all over the world in hopes of inspiring more people to get outside.”
The movie premieres whti month in LA and New York. For the official word, please follow the jump.
Blackburn® Introduces New Camp by Bike Film ‘Roll with It’
An adventure with friends.
Scotts Valley, CA- June 6th – Blackburn (www.blackburndesign.com), designer and developer of innovative cycling products and accessories, announced today their premiere screenings of a new film called ‘Roll with It’ in Los Angeles, CA and New York, NY this June. http://www.rollwithitmovie.com/
With over 40 years of experience building products that enable cyclists to go further, Blackburn is proud to introduce this short film in partnership with New Belgium Brewing and Niner Bikes. The Film ‘Roll with It’ embodies the culture of adventure while stripping away any fears of camping by bike. This quirky, yet artful film brings strangers with different backgrounds together to show how joyful and enriching adventuring by bike can be.
“Camping by bike is an adventure everyone can experience without over complicating it.” says, Robin Sansom, Blackburn’s brand manager. “This film, at the core, is about the unexpected rituals strangers have when they embark on a bike and camp adventure together. We look forward to bringing this to communities all over the world in hopes of inspiring more people to get outside.”
Blackburn is asking for help in spreading the word and bringing the film to local communities. If there are bike shops, theaters or breweries that would like to host a screening please visit rollwithitmovie.com for more information. In addition, New Belgium Brewing and Niner Bikes, both of which are steeped in bike culture, are helping to produce and present the film.
