Mountain

Emerald Rolls Bikes Into Outdoor Retailer

by editors on March 12, 2019

As the tradeshow business quickly contracts it’s been interesting to watch Emerald Expositions, one of the largest tradeshow operators in the world consolidating their business. Last year after buying the SIA Snow Show from Snow Industries of America, they slid the Snow Show into Outdoor Retailer, then they cancelled Interbike, and now, they’ve decided that including the bicycle industry in the OR Show is a great idea almost as if they’re bummed they didn’t think of before.

“We’re excited to bring outdoor and bike together at Outdoor Retailer as we launch the winter season,” said Marisa Nicholson, Outdoor Retailer vice president and show director. “It’s a natural fit for bike to be part of Outdoor Retailer. Our data indicates that we already see over 3,000 buyers attending our shows who purchase for bike, so incorporating the category makes the show even more valuable. Additionally, retailers, dealers, and buyers will have an opportunity to discover new brands and products, expand store offerings, and make new connections to support their businesses.”

Will be interesting to see how Emerald will spin adding their other shows like Surf Expo and/or the Swim Collection, into OR eventually to make only one show for their whole sports category. Sad times for trade shows. For the official spin from Emerald, please follow the jump.
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Pinkbike Buys CyclingTips: PinkTips?

by editors on March 12, 2019

As is rather obvious by our hodge-podge of odd updates and seemingly random posts somewhat relating to cycling, we can’t figure out exactly what cyclists look for when it comes to online content, mostly because we don’t know what we, ourselves, want. We’re not down with the precious, condescending, fetishizations of Rapha podcast missives, nor do we much appreciate the other end of the spectrum at Bicycling Magazine. We’ll occasionally check out RKP for their road racing poetry, and sometimes read reviews on BikeRadar because they come up in our product searches.

Lately, we’ve been noticing the CyclingTips website coming up in our mix more and more and feel relatively positive about it. Can’t really say the same for PinkBike (it’s a blur of MTBing content that we’ve never been able to figure out), however, reading news that BikeExchange has offloaded CyclingTips to PinkBike makes us question a few things. Firstly, what is BikeExchange? Secondly, is consolidation in cycling media good? And finally, will this be good for us as mildly interested cycling media consumers? Obviously, PinkBike founder Radek Burkat believes it’s all good.

“We are excited to commit the talents and resources we have at Pinkbike and Trailforks to allow the CyclingTips team to grow and be the leader in road cycling,” said Burkat.

CyclingTips founder Wade Wallace is also happy about it, saying:

“We are thrilled that CyclingTips has come together with the Pinkbike family. We are confident that this partnership will result in a better product for our readers, members and industry partners.”

Guess we’ll have to wait and see. The entire staff of CyclingTips will reportedly stay with the brand. Thanks for allowing us to think out loud this morning. It likely won’t happen again for a while as we’re sure we’ll be too busy creating highly curated, stylized content for some other failing web property.

 [Link: Bicycle Retailer]

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Oakley Answers 100% Bite For Bite

by editors on March 1, 2019

Oakley may have underestimated 100% in the early going, but now they’re coming back hard on their SoCal eyewear competitor. Let’s take it back aways. Oakley had the Eyeshade, but they kind of dropped the ball moving instead toward the Jawbreaker® Cavendish. Then 100% launches the Sagan Speedcraft. 100% dropped the Glendale which was a bit of an Eyeshade bite, and now Oakley is biting the Glendale bite right back with the Oakley Sutro, you know for “urban cycling” whatever that is. For reference, below is the 100% Glendale. Bite, bite, bite.

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Ride The Rancho Guejito With SDMBA

by editors on February 19, 2019

SoCal mountain bikers will get a rare opportunity to ride North County San Diego’s historic Rancho Guejito as the San Diego Mountain Biking Association hosts their Ride the Rancho fund raiser on Saturday, February 23, 2019.

This is also the first ever cycling event at Rancho Guejito, a 23,000 acre working ranch in the Escondido Area. There will be a fully guided 15-mile, social paced ride suitable for MTB’s or Gravel bikes. The ride, with around 1000 feet of elevation gain, will follow ranch roads through pastures and past ancient oaks, up shaded valleys, and will include rest stops at two historic points of interest including the Maxcy Winery (est.1850’s) and other adobe ruins. . . This adventure will be followed by a delicious catered BBQ by Bar None BBQ and will feature Rancho Guejito Vineyard wines and Rouleur Brewing Company beer. Live music and lots of Old California hospitality included! Tickets are $110 with proceeds going to support SDMBA trail projects and advocacy efforts.

For all the details, and to purchase your ticket please click the link.

[Link: SDMBA]

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$RAM $hifts Into Red eTap AX$

by editors on February 8, 2019

Last night (February 7, 2019) we were invited to Canyon Bicycles North American headquarters in Carlsbad, California for a day after roll out of SRAM’s new Red eTap AXS group set. You know, the one that retails for $4,600. 

After a welcome from Canyon NA CEO Blair Clark SRAM’s marketing mastermind Dave Zimberoff (pictured above) gave an overview of the idea behind the ground-breakingly expensive wireless, customizable, smartphone app-powered group set. Here’s a little of what he said.

“At SRAM we believe that simplicity is always the best philosophy and if we can make something better and simpler then we win. So we’ve done that in this new connected platform,” Zimberoff said. “What we launched yesterday was a new Red eTap AXS enabled group set, a new XS and XO mountain bike enabled group set, and an electronic seat post from Rock Shox called Reverb. So a whole suite of products that are all interwoven they can all connect to one another, there’s a badass app that allows you to customize, personalize, monitor and control things.”

Nothing we heard from Mr. Zimberoff regarding the group sounded “simple.” Cables are “simple.” Wireless protocols? Smart apps that must be individually paired with each piece of the group? Not so much.

Since we didn’t get to do much more than look at it while dodging the occasional drool gob from some of Southern California’s strongest cyclists, we decided to let the guys at GCN explain the complex setup, features, and the rest of the details surrounding a group set that we likely won’t be riding for at least a decade — cha-ching. Enjoy.

Oh, one more thing: mountain bikers, the Reverb AXS dropper post costs $800. So you better start saving all those beer cans. . . 

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White Line Was The Easy Part

by editors on February 5, 2019

Nate Hills and Lars Romig go risking in Sedona, Arizona. Here’s how Hills explains it:

Overcoming and safely managing risk IS the reward. This makes me feel alive, and I wouldn’t trade these experiences for anything. Lars Romig and I have been riding this type of terrain for years and are able to mitigate the danger as much as possible. We fully accept the risk and respect the reality of our actions. We didn’t do this for the camera, we did this for ourselves. Scenic Sedona has never been ridden quite like this. The infamous “White Line” is the easy part.

Like feeling puckered while at the computer? Click play.

[Link: VitalMTB]

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5 Reasons To Love the Wahoo Tickr HRM

by editors on February 2, 2019

When the Garmin HRM Run strap that came with our fenix 5 watch finally failed, we went back to the first heart rate strap that we’d ever worn and it reminded us how nice it is to have something that feels good, and works. Here are a few of the reasons we’re happy to have returned to Wahoo.

  1. Soft, velvety elastic strap that is snug without being too tight.
  2. Front snap closure. Know how cool front closure bras are? How easy they are to open and close? That’s how nice it is using Wahoo’s front snap closure. It connects the circuit and straps it up all at once. No fiddling with a side clip and then sliding into place. No label that’s constantly folded over and scratching up your ribs.
  3. Bluetooth and ANT+ connectivity. This HRM will connect to nearly everything — watches, phones, bike computers…and really what else is there. Use it on the bike with a Garmin 520 for a ride and then pair it up with a smartphone for jogs and hikes. It really is that easy.
  4. Flashing lights to let you know it’s on. This may not seem that important but once something goes wrong it can be difficult to figure out who is to blame in the Bluetooth or ANT+ circle jerk. When the battery is dead the lights won’t flash. Duh. Simple but effective.
  5. Price. Who can complain about $50 bucks. Sure, it doesn’t have built in stride metrics, but who runs anyway and if you do, well, maybe you need a different strap.

If you’d like to join us in HRM heart rate strap comfort, click the link and grab one for yourself.

[Link: Wahoo Tickr HRM]

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Bike Magazine Sold To American Media

by editors on January 31, 2019

American Media, the parent corporation of Men’s Journal, Radar, US Weekly and more famously the National Enquirer (you know, the company run by Donald Trump’s friend David Pecker) is reportedly purchasing all the action sporting brands from Bike Magazine’s parent company The Enthusiast Network. Employees were apprently informed today (January 31, 2019) during an all-hands meeting at TEN’s headquarters in Carlsbad, California. 

Things may not be looking all that bright for current TEN employees. As one media executive who is not involved with either company told us, “I would assume this is going to be brutal. American Media has tons of debt, so I doubt they’re going to invest in anything. They probably see synergies and cost-cutting as a quick way to shape up the bottom line.”

According to a post on Transworld Motocross’s website (which has since been taken down) that magazine has been shuttered and similar things could be happening at other titles at TEN as well. Here is the entire note from TWMX’s Donn Maeda:

I founded TransWorld Motocross in November of 2000. At the time, the motocross magazine marketplace was crowded and we were the eighth title joining in on the fun. It was an exciting time, paired with my good friend Garth Milan and teamed with Revolution Advertising – a freelance agency that laid out the magazine – we built the foundation for what would become the world’s best-selling motocross magazine within only a matter of months.

It’s hard to cover all the highlights that I’ve enjoyed over the past two decades… there have been too many. We’ve produced over a dozen great motocross movies, successfully launched the largest local race series on the west coast…heck we even had a one-year stint helping produce TransWorld Motocross Japan. Most of all, the memories I treasure most are of all the places I’ve visited and the friends I’ve made. Watching racers I’ve met as mini riders grow up, rise through the ranks, and go on to be champions, has been a privilege…

Today, our parent company was purchased by another media entity that sadly, has no interest in moving forward with TransWorld Motocross, in spite of our overall success and profitability. That said, our magazine, web site, and race series are on hold. I say hold, because the same group of dedicated editors and salesmen who have built this brand alongside me are still committed to creating the same great content. We are actively working on a plan to resume business as usual.
So, as cliché as it sounds, this is not a goodbye…it’s a see ya’ soon!

Oh, and if you’d like to read the official press release from American Media about their purchase, please follow the jump.

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Emerald Cancels 2019 Interbike Show

by editors on December 7, 2018

As if bicycle retailing in general can get any worse Emerald Expositions, owners of among other things the Interbike and Outdoor Retailer trade shows announced on December 6, 2018 that they were canning the 2019 Interbike show in Reno.

Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.

In other words, until Emerald Expositions figures out how to save their flagging business all bets are off. Likely, Interbike will be thrown in with one of the Outdoor Retailer/SIA Snow Shows in Denver, Colorado. This on the heels of their President and CEO David Loechner announcing a rather immediate departure from the company on November 1, 2018  doesn’t seem suggest that bright a future for the company nor trade shows in general. Follow the jump for the official word from Emerald.

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Garmin Launches Affordable Action Watch

by editors on October 11, 2018

It’s funny to think of Garmin’s new Instinct GPS adventure watch as “affordable” when it weighs in at $299, however compared the $799 fenix 5+ it’s a downright bargain. The Instinct, which comes in three colors (Graphite, Tundra and Flame Red) is bursting with G-shock flavor and features a new fiber reinforced polymer case shape that visually differentiates it from the fenix while still keeping the familiar five-button layout. It doesn’t have built-in mapping, music storage, or Garmin Pay like its big brother, but it will handle the cycling, running, hiking, and swimming (not that any of us swim) tracking just fine: cadence and speed with sensors (ANT+ or bluetooth) sure, power, nope. For the official word from Garmin, please follow the jump.

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