The new face of user supported international cycling media showed itself today, March 16, 2023 with the launch of Escape Collective: The Home of Independent Cycling Journalism. You will know many of the names behind the new brand (Wade Wallace and Caley Fretz are “mostly in charge”) as they’ve been responsible for creating some of the best cycling media of the last decade. Not to go too deeply into it, but many of them left their (private equity funded) former corporate media employers after experiencing buyouts and “consolidation.” But they’ve rounded up their crew and are already offering up some solid content.
Here’s how Caley Fretz puts it:
This is an incredible moment. We finally have somewhere for you to bookmark and open up every morning and scroll through and, hopefully, find a bit of inspiration or enjoyment or simply some information you didn’t have before. This is the start, the very first day, of a vision we have for what bike media, and outdoor media more broadly, can be. It’s a vision many of you have literally bought into and one we cannot wait to bring to life.
Make sure to checkout the site, bookmark it, and most certainly subscribe, because these are the good guys.
PS: None of this should be confused with the Australian cycling apparel brand Escape. (Wonder how this trademark situation will go?)
[Link: EscapeCollective.CC]
