When Mike’s Bikes the “small chain” of 12 bicycling stores in Northern California was sold to the Pon Group in August many wondered what would happen to their deal with Specialized, seeing as the Pon Group is the parent company of Santa Cruz, Cervelo, Gazelle, and Focus, among others. Well, wonder no more. In an letter to Northern California cyclists, Specialized announced today (September 7, 2021) that their product will no longer be sold at Mike’s Bikes, saying:
. . . Mike’s Bikes has provided first-rate service to Specialized riders for the past 23 years. They’ve been a great partner, but our relationship with them has ended as they undergo new ownership by a European Cycling company. . . We’re working quickly to ensure that Specialized riders in Northern California not only remain supported but that their experience is better than it’s ever been before. We’re continuing to improve on online experience so you can shop with us how you’d like.
It couldn’t have happened to a nicer brand. Kind of fun to see Specialized getting the sharp end of the business stick every once in a while. But hey, now that Specialized has done everything they can to squeeze small bike retailers out of business, they’re kinda left with selling direct online. All we can say is, welcome to Canyon country, Specialized! Hope it all goes well for you, because, like most, we absolutely love your shoes!
