Oakley may have underestimated 100% in the early going, but now they’re coming back hard on their SoCal eyewear competitor. Let’s take it back aways. Oakley had the Eyeshade, but they kind of dropped the ball moving instead toward the Jawbreaker® Cavendish. Then 100% launches the Sagan Speedcraft. 100% dropped the Glendale which was a bit of an Eyeshade bite, and now Oakley is biting the Glendale bite right back with the Oakley Sutro, you know for “urban cycling” whatever that is. For reference, below is the 100% Glendale. Bite, bite, bite.
