Interbike, today announced the hiring of Sarah Timleck to the position of director of marketing for the bicycle industry tradeshow. Timleck replaces Elayna Caldwell recently took a brand management position at SRAM.
“Sarah should be a great addition to our team,” said Pat Hus, Interbike’s Managing Director. “She has proven herself as an innovative thinker in the motorcycle industry and she brings a tremendous track record of putting on world-class events. There are many similarities between the moto and bike industries, and I think she will bring a fresh new perspective and really add to the momentum we’ve started here at Interbike.”
For the official word from Interbike, follow the jump.Interbike Hires Moto Veteran as New Marketing Director
SAN JUAN CAPISTRANO, Calif. – January 14, 2013 – Interbike, the largest bicycle industry trade show in North America, today announced the addition of Sarah Timleck to its team as director of marketing. Timleck, a 10+ year veteran in the motorcycle industry, brings a unique skill set to the position with experience in special events, publishing and trade shows. Timleck replaces Elayna Caldwell, who left Interbike to take a brand management position with SRAM in December.
“Sarah should be a great addition to our team,” said Pat Hus, Interbike’s Managing Director. “She has proven herself as an innovative thinker in the motorcycle industry and she brings a tremendous track record of putting on world-class events. There are many similarities between the moto and bike industries, and I think she will bring a fresh new perspective and really add to the momentum we’ve started here at Interbike.”
Timleck will be responsible for all marketing efforts for Interbike, Health+Fitness Business Expo and the IBD Summit.
