As is rather obvious by our hodge-podge of odd updates and seemingly random posts somewhat relating to cycling, we can’t figure out exactly what cyclists look for when it comes to online content, mostly because we don’t know what we, ourselves, want. We’re not down with the precious, condescending, fetishizations of Rapha podcast missives, nor do we much appreciate the other end of the spectrum at Bicycling Magazine. We’ll occasionally check out RKP for their road racing poetry, and sometimes read reviews on BikeRadar because they come up in our product searches.
Lately, we’ve been noticing the CyclingTips website coming up in our mix more and more and feel relatively positive about it. Can’t really say the same for PinkBike (it’s a blur of MTBing content that we’ve never been able to figure out), however, reading news that BikeExchange has offloaded CyclingTips to PinkBike makes us question a few things. Firstly, what is BikeExchange? Secondly, is consolidation in cycling media good? And finally, will this be good for us as mildly interested cycling media consumers? Obviously, PinkBike founder Radek Burkat believes it’s all good.
“We are excited to commit the talents and resources we have at Pinkbike and Trailforks to allow the CyclingTips team to grow and be the leader in road cycling,” said Burkat.
CyclingTips founder Wade Wallace is also happy about it, saying:
“We are thrilled that CyclingTips has come together with the Pinkbike family. We are confident that this partnership will result in a better product for our readers, members and industry partners.”
Guess we’ll have to wait and see. The entire staff of CyclingTips will reportedly stay with the brand. Thanks for allowing us to think out loud this morning. It likely won’t happen again for a while as we’re sure we’ll be too busy creating highly curated, stylized content for some other failing web property.
[Link: Bicycle Retailer]
