January 2019

Bike Magazine Sold To American Media

by editors on January 31, 2019

American Media, the parent corporation of Men’s Journal, Radar, US Weekly and more famously the National Enquirer (you know, the company run by Donald Trump’s friend David Pecker) is reportedly purchasing all the action sporting brands from Bike Magazine’s parent company The Enthusiast Network. Employees were apprently informed today (January 31, 2019) during an all-hands meeting at TEN’s headquarters in Carlsbad, California. 

Things may not be looking all that bright for current TEN employees. As one media executive who is not involved with either company told us, “I would assume this is going to be brutal. American Media has tons of debt, so I doubt they’re going to invest in anything. They probably see synergies and cost-cutting as a quick way to shape up the bottom line.”

According to a post on Transworld Motocross’s website (which has since been taken down) that magazine has been shuttered and similar things could be happening at other titles at TEN as well. Here is the entire note from TWMX’s Donn Maeda:

I founded TransWorld Motocross in November of 2000. At the time, the motocross magazine marketplace was crowded and we were the eighth title joining in on the fun. It was an exciting time, paired with my good friend Garth Milan and teamed with Revolution Advertising – a freelance agency that laid out the magazine – we built the foundation for what would become the world’s best-selling motocross magazine within only a matter of months.

It’s hard to cover all the highlights that I’ve enjoyed over the past two decades… there have been too many. We’ve produced over a dozen great motocross movies, successfully launched the largest local race series on the west coast…heck we even had a one-year stint helping produce TransWorld Motocross Japan. Most of all, the memories I treasure most are of all the places I’ve visited and the friends I’ve made. Watching racers I’ve met as mini riders grow up, rise through the ranks, and go on to be champions, has been a privilege…

Today, our parent company was purchased by another media entity that sadly, has no interest in moving forward with TransWorld Motocross, in spite of our overall success and profitability. That said, our magazine, web site, and race series are on hold. I say hold, because the same group of dedicated editors and salesmen who have built this brand alongside me are still committed to creating the same great content. We are actively working on a plan to resume business as usual.
So, as cliché as it sounds, this is not a goodbye…it’s a see ya’ soon!

Oh, and if you’d like to read the official press release from American Media about their purchase, please follow the jump.

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Oakland’s Manifesto Calls It Quits

by editors on January 17, 2019

With an Instagram post of their Oakland, California store front and the words “We Out” Manifesto Bike Shop is calling it quits. Here’s what they said:

That’s right. After nearly 11 years in business, we are calling it quits. Out last day open will be Thursday, January 31. It has been a good run.

Though we never made it to the shop, it was always good to see what legendary Sacto skateboarder Sam Cunningham and co-founder MacKay Gibbs were up to with the shop. We’re certain they will be missed. Hopefully, Sam will let us know what’s next for him.

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Garmin Goes 4G LTE With Verizon

by editors on January 7, 2019

Garmin is bringing 4G LTE to the wrist with the all new vívoactive 3 Music – connected by Verizon . This new version of the vívoactive GPS smartwatch gives users a 24-7 connection to text messages, music downloads, and “incident detection” without having a phone along. As if that’s not all, the watch features five day battery life, Garmin Pay, and can be worn swimming or in the shower. Here’s how they’re pitching it:

“The vívoactive 3 Music with 4G LTE connectivity gives you everything you need from your phone – safety features, text messaging and the ability to download and listen to music – now on your watch, so customers can leave their phones behind with confidence,” said Dan Bartel, Garmin vice president of global consumer sales. “Designed for customers who lead an active lifestyle, we’re excited to introduce these new safety and communication features to the Verizon-connected vívoactive 3 Music to give added peace of mind on the go, so leaving your phone at home can be a choice instead of a cause for panic.”

We’re kind of hoping they bring this same functionality to the Edge 520. How epic would that be? Fingers crossed. For the official word from Garmin, please follow the jump.

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