Who hasn’t wanted to start a bike company. Tom Richey did it. So did Mike Sinyard. And after Benno Baenziger and Jeano Erforth co-founded Electra in 1993 we thought to ourselves, how hard can this be, really. Well, before we could even answer the question the guys from Pinkbike did it for us. Click the arrow and see just how it went.
So You Wanna Start A Bike Company. . .
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