The Utah-based cult carbon bicycle accessories manufacture Enve has been snapped up by global sporting goods giant Amer Sport for $50 million, according to story on Bicycle Retailer.
“The acquisition accelerates Amer Sports’ cycling business especially in the United States and provides further expansion opportunities internationally. Enve brings capabilities in carbon technology, and it offers operational scale and synergy benefits complementing Amer Sports’ cycling category,” the company said.
Nice exit, Evne. The brand will be lumped in with Amer Sport’s portfolio that already includes: Mavic, Wilson, Salomon, Atomic, Arc’teryx, Suunto, Precor, DeMarini, and Louisville Slugger. More evidence suggesting that sales and technology are much easier to buy than to build.
[Link: Bicycle Retailer]
