We’re rarely interested in anything to do with BMX, however, when BMX design legend Bob Haro talks it’s difficult for us not to listen, even if he’s talking to a local newspaper reporter for The Coast News. What’s he talking about? His limited edition 540 re-release of his original BMX freestyle bike designs under his new label Ikonix.
“IKONIX will be an iteration of the original bike, integrating technology to meet the needs of today’s hot, young riders,” he said, adding that the product line will include freestyle BMX bikes, racing bikes and BMX parts, accessories and apparel. . . “We are working with young riders who can give us input on the product,” he explained. “It is a definitely a collaborative brand that harnesses creative knowledge and expertise. The products are designed at my office in Cardiff and engineered and prototyped in San Diego. My goal is to make as many of them in the United States, preferably Southern California, because it’s the right thing to do.”
Yes it is. And the bikes will reportedly be dropping in September 2013. Watch for it.
[Link: The Coast News]
