We all know how Strava has changed our riding (and the lives of those who love us) and turned us into temper tantrum throwing babies when we get a dreaded “Uh Oh” email, but in this Outside Magazine story, Tom Vanderbilt explains our obsession to the civilians in a story titled, How Strava Is Changing The Way We Ride. Here’s the sub-head:
A new social-media app for cycling has more than a million riders racing, cheating, and even dying for virtual supremacy over the world’s roads and trails. A recent convert to the cult explains how Strava is changing the way we ride.
And we’re all guilty.
[Link: Outside Online]
