Hey look, it’s a unicyle with a front wheel, and bars, and a front disc brake that came about by someone asking a simple question, according to their site:
Is it possible to evolve from the established bicycle design while adhering to the basic principles of simplicity, functionality, and excitement? . . This is the question that gave birth to the bicymple. By removing the chain, the number of moving parts and overall complexity is significantly reduced. A direct-drive, freewheeling hub joins the crank arm axis with the rear-wheel axis, shortening the wheelbase and minimizing the design.
In this case it appears that the designers are keeping it simple and stupid.
[Link: Bicymple via Bike Snob NYC]