As we’ve been hearing over and over lately, cycling shoes are not for walking. We don’t see to have a problem clomping around pretty much anywhere in ours, but then we rock mountain bike shoes 24-7. For those who like to get out of their road cleats during a ride two New Albany, Ohio women have a solution. Marjie Hancock and Jill Beckett-Hill invented folding flip-flops called FOOTbrakes.
FOOTbrake is uniquely designed foldable footwear about the size of a mobile phone. For the serious biker out on weekend excursions, the clunky clip on footgear is not built for time outs along the road. Now, bikers can park their bikes, shed their clip-on shoes and slip on the Footbrakes to give their feet a much needed brake.
When we leave on a ride we’re not exactly thinking about lounging around half way through, but if you’re just touring maybe packing a pair of folding flip flops is just what your soft feet need. Footbrakes retail for $24.99 and are available online. Follow the jump for the official details.New Albany, Ohio. FOOTbrake introduces new foldable footwear for bikers and skiers.
Why FOOTbrake? Group of great friends spending time in Napa Valley, CA. After a bike ride into St. Helena, Jill, Marjie and friends decide to enjoy the scenic lookouts, great food, and wine tastings. They didn’t want to deal with the discomfort of walking in clip-on bike shoes, so they purchased some clunky foam slide shoes to explore the town. This beautiful day created a new business venture and FOOTbrake was born —a light weight fold up shoe that could fit in a biker’s jersey pocket.
Why do we bike? Living in New Albany, the friendships and camaraderie sparked a passion to join in the fitness craze and give back to many charity causes.
FOOTbrake is uniquely designed foldable footwear about the size of a mobile phone. For the serious biker out on weekend excursions, the clunky clip on footgear is not built for time outs along the road. Now, bikers can park their bikes, shed their clip-on shoes and slip on the FOOTbrakes to give their feet a much needed brake.
As the product line developed, they began to think of skiers and their own trips to the slopes. Those brakes at the lodge could be so much more enjoyable if skiers could take the weight off their feet and park their Ski Boots. FOOTbrake shoes make walking easy, protect socks from ski lodge puddles and fit easily in the pocket of your ski jacket. Walk in comfort and keep your wool socks dry, while you rest your feet and refuel in the cozy lodge.
Founders Marjie Hancock and Jill Beckett-Hill live in New Albany, OH and often join their husbands on many bike outings. Both are busy raising sons 13-year-old sons and 11-year-old daughters.
Marjie Hancock, grew up in Chatham, NJ. Prior to having children, she held sales positions in NYC for Kodak and AT&T, as well as helped organize events for the Muscular Dystrophy Association.
Jill Beckett-Hill, grew up in Findlay, OH. Jill currently sells real estate after a career in retail sales and merchandising at Abercrombie & Fitch. She is highly involved in giving back to her community.
FOOTbrake’s suggested retail price is $24.99 and is available in two different styles: Flip Flop for the biker and a shoe version for the skier. You can find them online at www.footbrake.net. Special orders for charity events are welcomed, with a portion of the proceeds going toward the cause. Take a FOOTbrake-when athletes need a “brake” in Action!
