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The 2013 Spy Belgian Waffle Ride Promo

by editors on February 25, 2013

The Spy Belgian Waffle Ride is quickly approaching. Are you ready? For all the details, click the link.

[Link: Spy]

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Spy’s Perilous Belgian Waffle Rides Again

by editors on February 6, 2013

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On April 7, 2013 the twisted cycling minds at Spy Optic are rolling out their “Hell Of The North County” Belgian Waffle Ride for the second year in a row. The 200k race features 10,000 vertical feet of knee blasting climbs, dirt roads, creek fordings, river crossings, bone jarring descents while winding its way through San Diego, California’s beautiful, yet perilous North County region.
Here’s how event founder and Spy President and CEO Michael Marckx describes it.

“Belgium has been for a century the epicenter of international professional cycling in the early spring race season, and the SPY Belgian Waffle Ride is an homage to the storied history and folklore of bike racing in that region, a tribute to the incredibly arduous competitions staged there, and a celebration of our cycling heritage as a brand,” Marckx says. “With some similar terrain to Belgium that North County offers, we’ve done our best to emulate the race experiences of rural Ghent, Wevelgem, Flanders, Liege and Bastogne, with wearisome rolling hills, steep climbs, gravel and dirt roads, water crossings and a distance that few racers will ever contend with in the United States. We’ve also baked-in a fun Belgian breakfast and dinner, a whole lot of twists in the way of awards, and there’s a great foundation (CAF) that we’re excited to support through donations this year.”

So at least there’s a good cause for all this pain. For the official word from Spy, follow the jump. [click to continue…]

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New Belgian Waffle Kits Are Rad

by editors on January 27, 2023

Monuments of Cycling has partnered with Florida-based Mumu Cycling Apparel to create a new BWR collection for the 2023 BWRs and the Quadrupel Crown of Gravel. The BWR collection features shirts, hats, water bottles, caps, arm warmers, vests, hoodies, jerseys and bib shorts. And, the best part is they look great!

We are so excited about this collaboration! The collection took its inspiration from the Belgian National Team Colors but there are more options than ever before. . . Mumu will fulfill all existing pre-orders including those placed before January 8, 2023, and will reach out with further details. For any questions, please contact bwr@mumuapparel.com.

For for the full line and all the details, please click the link.

[Link: Belgian Waffle Ride]

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100% Belgian Waffle Collab Sunglasses

by editors on June 10, 2020

The world famous Belgian Waffle Ride has partnered with 100% Eyewear on a collection of sunglasses in the classic colors of red, yellow, and the Belgian blue of the Belgian National team jersey. Here’s what the BWR has to say about them.

The Belgian Waffle Ride X 100% Collaboration was built stylishly and expertly to take on the harsh and punishing conditions of the most treacherous gravel racing in the world, the BWR. . . The BWR Special Edition sunglasses are available in the most popular 100% sport performance sunglass styles… Speedcraft, S2, S3; plus, the active performance style Hudson… for after the race, if you survive.

To check sunnies out in more detail, or to grab a couple pair before they’re all gone, please click the link.

[Link: Belgian Waffle Ride]

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We Don’t Need No Stinkin’ Waffles!

by editors on May 8, 2019

Nick Cohenmeyer had his drones (and dogs @stevetheredpoodle) out all day capturing the madness that is The Belgian Waffle Ride — the most [insert a word] bicycle race in American. Held May 5, 2019 in beautiful North County San Diego, the race had riding on every type of surface, terrain, and temperature. And yes, this is what it looks like. For more info and how to sign up for next year, click the link.

[Link: Belgian Waffle Ride]

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The 2015 Belgian Waffle Movie Complete

by editors on April 14, 2016

Heard about the Belgian Waffle Ride and wondered what it is all about? Wonder no longer. Just click play and watch the pain roll right out. You’ll be left dumbfounded and drooling, much like the warriors who complete this 135+ mile ride each year.

Most of all you’ll understand exactly why the Belgian Waffle Ride has become the most unique cycling event in North America. If you’re inspired by this, and how could you not be, there are still four spots for the April 24, 2016 event. Click here to register.

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2016 Belgian Waffle Registration Open

by editors on January 15, 2016

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Now is your chance to register for one of he hardest rides in the United States: The Belgian Waffle Ride. Click here to register.

So go ahead, BTFU, and take on the 144 miles, 11,000 feet of climbing, and 40 miles of pave like surfaces with the click of a button. If those stats make you shiver in your syrup, you can always choose the shorter yet equally difficult version instead, the Belgian Wafer Ride.

Follow the jump for more info.

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Monuments of Cycling, producers of the world famous Belgian Waffle Ride series of gravel events is proud to announce that they have signed Canyon Bicycles as the “official bike sponsor of the Tripel Crown of Gravel series.

“We are genuinely excited to extend our longstanding partnership with Canyon to include our reimagined Tripel Crown of Gravel Series,” remarked Michael Marckx, CEO of Monuments of Cycling, and creator of BWR. He added, “Canyon’s new bike lineup and roster of athletes, coupled with their leadership in engineering, design, and quality assurance, have made them the ideal partner to elevate riders and the BWR to new heights. Their athletes will undoubtedly inject color and excitement into the series of Unroad events.”

For all the official details, please follow the jump.

[click to continue…]

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Road Bike Action Interviews Phil Tinstman

by editors on November 2, 2022

It’s great to see someone you ride with get the props they deserve from what’s left of the cycling media. And Road Bike Action’s interview with San Diego’s Phil Tinstman is a nice reminder of the kind of quality people cycling brings together.

Currently, Phil is a partner in Monuments of Cycling (the organization that puts on the Belgian Waffle Ride series), and in between planning races for the ever-growing gravel series, he also found the time to be a part of the eight-rider team that set the record for the fastest time in the arduous Race Across America (RAAM). And, as if that wasn’t enough pedaling, shortly after his RAAM effort, Phil flew to New Mexico and won big at the 45+ Master’s Criterium National Championships.   

To read the entire interview, please click the link.

[Link: Road Bike Action]

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BWR Names Gravel’s Largest Prize Purse

by editors on January 6, 2022

San Diego, California’s world famous Belgian Waffle Ride today announced that their 2022 race will have super boosted prize purse.

. . . the prize purse for the BWR CA on April 30, 2022 will be the largest ever for a gravel race with over $50,000 in cash and prizes being distributed between the top five men and women, inclusive of a $5,000 purse and prizes for the top three junior riders, 18 and under, who compete in the Waffle. The BWR CA is the first stop of the 2022 Quadrupel Crown of Gravel Series, which will feature its own soon to be announced prize purse for the top four male and female riders with the lowest cumulative times for the four-race series. The Quad includes the Hell of the North, South, East and (Mid) West.

For all the official details, please follow the jump.

[click to continue…]

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