July 2018

Wend Wax Goes Day-Glo

by editors on July 12, 2018

Second to the silky smoothness we get from a well waxed chain, we love the smell of Wend Wax. Rubbing it on our chains is like getting the fresh blasting breeze of speed. But now, our olfactory isn’t the only sense getting tickled. Nope. Wend Wax is serving up their rub-on chain lube in six new day-glo shades of visual bling: blue, green, yellow, orange, red, and pink.

“Our mission at WEND is to follow suit with the legacy of Wax Research—which means we’re all about creating unconventional formulas that work along with bringing products to market that no one has ever created before,” says company co-founder Ryan Dahl. “This collection isn’t just big for us at WEND, it’s exciting for the entire cycling community and we’re happy to introduce something unique and fun that works even better than it looks.”

Isn’t it about time you got waxed in matchy-matchy colors? We think so. Click here to buy some or follow the jump for all the official details.

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