November 2016

2017 BWR Registration Now Open

by editors on November 30, 2016

bwr2017grass

Big, fancy, famous, gravel grinding, dirt churning, road racing suffer fests like North County San Diego California’s 2017 Cervélo Belgian Waffle Ride tend to sell out early for some reason and that’s why we’re reminding you that registration for the 2017 event (scheduled for Sunday May 21, 2017) is now open. Click here to register before you read the rest, if you must.

What’s up for the 2017 event? Here are a few details from the organizers:

The course will change a bit this year and not be quite as long. Yes, you read that correctly. As with all spring classics, sometimes the courses change for the better. We know ours is.

There is a new team category being added to the event for both the Waffle and Wafer. You will be able to race with your teammates against other teams in Male, Female and Co-Ed classifications.  The cumulative time of the top four finishers from each team  will determine the placings.

This will be the most festive and interesting event to date. We have many new fun and exciting features to roll out for everyone this year, on a more manageable course, with a stacked field of riders from all over the world.

We are very pleased to share all of this with you in May.

Danke, 

Nor sure what the Belgian Waffle Ride is all about? Click here for Bikeistan’s total coverage from the beginning including results, photos galleries, and horror stories from the road. We’ll keep you posted as more info becomes available and remember, it’s never too early to start training for the BWR.

[Link: Cervélo Belgian Waffle Ride]

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Strava Pushes News/Ads To The Feed

by editors on November 30, 2016

strava_betaclub

We always hoped the next major advance at Strava would be better, easier ways to message and communicate with people we follow (Strava Messenger?), instead Strava is rolling out what they are calling Beta Clubs. On the surface these “clubs” appears to be nothing more than a news providers. Here’s how Strava is over pitching it:

The Beta Clubs mark the first time that content other than an activity could show up in your feed, which is a big step toward serving every need of the athlete. That’s an ambitious goal, and no doubt we’ll be learning and iterating along the way. But we’re up for the challenge, and these Beta Clubs will help lead the way. Only these clubs can post for now because we trust them to be awesome — they are going to show us and the rest of the Strava community what it means to run a great club. They’ll set the standard, and it won’t be long before we open the ability to post content to all clubs and athletes.

The Beta Clubs include popular media, retailers, and product brands Like Bicycling Magazine, Bike Radar, Canyon Bicycles, USA Cycling, Rapha, Clif, and Competitive Cyclist (that’s just seven of the twenty-seven brands listed). Users can “join” the clubs they want to get news from. Then each time the companies blast out “news” it will show up in the feed between rides.

While getting news from brands we care about might be interesting, this really looks more like a revenue generation play by Strava that will eventually lead to feeds clogged with irrelevant advertising.  We sincerely hope this doesn’t happen, because we really like Strava. It is our Facebook. And if it becomes as annoying as Facebook we’ll be forced to purge it from our lives and that would be a serious bummer.

How do you feel about the new Beta Clubs? Let us know in the comments.

[Link: Strava Beta Clubs

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686 + Cadence = Warm & Dry Winters

by editors on November 1, 2016

LA based 686 snowboarding clothing company got together with LA based cycling clothing company Cadence for a match made in winter.

Life on the bike. From the realities of commuting to and from work to the euphoria of a bike packing escape. Each step empowered by ones own physical ability. We are only limited by what we push ourselves to try. Fail or succeed it is the journey that is the ultimate destination. . . Propelled further forward with the Cadence x 686 Insulator and 3L rain jacket. Built for lifestyle cycling.

[Link: 686 X Cadence]

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