July 2014

Clif Bar Joins People For Bikes

by editors on July 17, 2014

Clif People

People For Bikes, the organization dedicated to improving bicycling in the United States, has a new partner in the form of our favorite on-bike food, Clif Bar.

The mission of PeopleForBikes is to improve bicycling in the U.S. by collaborating with individuals, businesses and communities. CLIF Bar recognizes that safety on American roadways needs to be improved in order to further encourage bicycling as a more popular mode of transportation. One key solution is developing protected bike lanes that provide physical separation between cars and bikes on the roadway. According to the Chicago Department of Transportation, cities around the U.S. have found that protected bike lanes increase bicycle ridership, reduce motor vehicle speeding, reduce crashes and improve people’s feelings of safety on those streets. CLIF Bar and PeopleForBikes have a long-term interest in working to bring new opportunities for safer, accessible biking in communities across the nation.

For the official word from Clif Bar, please follow the jump. [click to continue…]